Shen Dental

Graphic Designer, Web Designer, Branding Consultant

Shen Dental is a dental office operating in Vancouver, BC, since 2016. They offer a variety of different dental-related services. There was an existing website, however its design was old fashion and was not responsive at all. There was a lot of mismatching areas and the images were not a good representation of the comapny. So using a premade Wordpress theme, I came up with a colour palette to represent the company.Once the colour palette was established, I started modfying the theme in both Wordpress and Submline Text. Then, I started searching for images that would fit the company's theme. Using the established colours, I unified the images, created icons, and characters. In addition, I created promotional materials for the social media.

Mobile Version of Shen Dental
Shen Dental is very responsive.
icon sketches
More icons sketches
Converting to icon font
Some of the icons I converted into icon font so I can use them for different purpose.
Unifying images in Illustrator
The stock images I used came from different sources, so I unified them in Illustrator by desaturating them and adding a border on the side and a shade of blue.
Coffee Day Social Media
An image I created for Coffee Day for Shen Dental's social media streams.
Donut Day Shen Dental social media
A promotional image I made for Dounts Day
icon sketches
I sketched some icons to be later used on the website.
Icons made in Illustrator
Once I sketeched the icons, I used Illustrator to draw them so that I can resize as much as I want.
Fact Image for Shen Dental social media
Another image I created for Shen Dental's social media using a fun fact.

Reflection

Volunteering at Shen Dental has helped me to be a better graphic and web designer. Working on a Wordpress theme was slightly challenging because it wasn’t my code so I had to go in and understand the code at first. In addition, I learned how to incorporate my own icon font into the theme. I also get to experiment with social media promotions because I do understand it on a personal level. I also tried to challenge myself with the design that I have established initially and help to create the brand of the company.